Marketing Manager (Digital)

Experienced in driving end-to-end digital transformation and performance marketing initiatives, from strategic planning and budget management to campaign execution, optimization, scaling, and ROI maximization. Proven expertise in data-driven marketing strategies that improve lead quality, reduce acquisition costs, increase conversions, and accelerate business growth. Combines performance marketing expertise with advanced web technologies, AI-powered solutions, custom software, WhatsApp Business API, chatbot development, workflow automation, and CRM integrations to deliver scalable digital solutions and streamline business operations.

• Experienced in managing and optimizing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Quora Ads, including audience targeting, keyword research, A/B testing, creative testing, retargeting, funnel optimization, conversion tracking, and budget management.
• Strong expertise in advanced website design and development, creating modern, responsive, high-quality digital experiences aligned with business and marketing objectives.
• Experienced in analyzing business requirements and developing custom business software, web applications, internal tools, and digital solutions to streamline operations and improve business efficiency.
• Skilled in WhatsApp Business chatbot development and automation, creating customized chatbot flows, automated communication, lead qualification, customer engagement, and workflow automation based on business requirements.
• Utilizes AI tools including Google AI Studio, ChatGPT, Google Gemini, and Grok for marketing strategy, content creation, data analysis, automation, chatbot development, software development, and productivity.
• Focused on leveraging AI, digital marketing, web technologies, software development, WhatsApp automation, and business process automation to deliver innovative, data-driven solutions and support business growth.

Marketing Manager

• Skilled in advanced performance marketing techniques such as A/B testing, creative testing, audience segmentation, keyword testing, funnel optimization, retargeting, and conversion tracking.
• Strong analytical approach to continuously refine campaigns using insights and performance data.
• Well-versed in scaling successful campaigns, implementing advanced ad platform features, and collaborating with sales teams to ensure lead quality and ROI-driven outcomes.
• Track record of delivering high-quality leads through data-driven campaigns across Meta, Google, LinkedIn, Bing, X (Twitter), Quora Ads, and Taboola.
• Directs end-to-end campaign ownership, including budget allocation, execution, and performance optimization.
• Utilizes advanced AI tools (ChatGPT, Gemini, DeepSeek) for automated communication and predictive analytics.

Marketing Manager

• Project selection and planning, implementing marketing campaigns for effective results.
• Handled end-to-end execution of digital campaigns across Google Ads, Meta, LinkedIn, Quora, Taboola & Bing.
• Optimized ad spends to achieve maximum ROI while reducing CPL significantly.
• Expert in developing and implementing result-driven marketing strategies for residential and commercial real estate projects to boost brand visibility and sales.
• Experienced in designing impactful marketing collaterals, presentations, and promotional materials to attract and retain clients.
• Efficiently coordinated with sales teams to ensure marketing strategies align with business objectives and drive revenue growth.

Marketing Manager

• Managed end-to-end performance marketing campaigns across Meta Ads and Google Ads, focusing on lead generation, CPL optimization, audience targeting, retargeting, and conversion improvement.
• Developed and integrated customized lead management CRM solutions and automated Google Sheets workflows to streamline lead tracking, client management, reporting, and operational processes.
• Utilized Google Looker Studio and campaign analytics to monitor KPIs, analyze performance data, identify growth opportunities, and optimize marketing strategies.
• Developed and executed client acquisition strategies for the property consultancy sector, generating high-intent leads and contributing to consistent revenue growth.
• Collaborated with sales teams to improve lead quality, implement effective lead follow-up processes, and optimize the overall marketing-to-sales funnel.
• Implemented marketing automation and customized workflows to reduce manual processes, improve response time, and enhance lead management efficiency.
• Leveraged AI-powered tools and emerging technologies to enhance content creation, marketing strategy, data analysis, workflow automation, and overall campaign productivity.
• Managed website content, landing pages, tracking systems, and digital marketing assets to support campaign performance and business growth.

Account Manager

• Managed 20+ international travel agent accounts, contributing to annual revenue of ₹5+ Crores through efficient account management and competitive travel solutions.
• Designed and customized international holiday itineraries for 500+ clients, maintaining a 98% customer satisfaction rate.
• Managed end-to-end holiday package bookings, including hotels, flights, sightseeing, cruises, and other travel services.
• Reviewed and verified agent quotations, ensuring accurate pricing, service quality, and approval before final confirmation.
• Leveraged multiple OTA and B2B travel platforms to source competitive rates and deliver the best available services.
• Experienced in working with leading travel platforms, including TBO, MakeMyTrip (MMT), RezLive, Hotelbeds, Europa Mundo, Rail Europe, Nam Ho, STS, My Value Travel, Travel Bullz, Island Hopper, Riya Travel, and other B2B travel portals.

Marketing Specialist

• Assisted in planning and executing digital marketing campaigns across social media and paid advertising platforms.
• Managed social media pages and created engaging content to improve audience engagement and brand visibility.
• Supported Google Ads and Meta Ads campaigns, contributing to lead generation and delivering high-quality leads across multiple travel destinations.
• Conducted keyword research, competitor analysis, and content ideation to support SEO and digital marketing strategies.
• Monitored campaign performance and prepared reports and presentations to track key metrics and identify optimization opportunities.
• Used analytics tools to analyze website traffic, user behavior, and campaign performance for data-driven decision-making.
• Collaborated with design teams to develop high-quality creatives and marketing assets for digital campaigns.
• Supported email and SMS marketing campaigns focused on lead nurturing, customer engagement, and follow-ups.
• Participated in brainstorming sessions and contributed creative ideas for marketing campaigns and customer acquisition initiatives.
• Supported client communication and coordination, developing strong skills in client handling, communication, and relationship management.